From October 7, 2011 through October 23, 2011, the block aired in an earlier time slot, from 10 p.m. to midnight. Response to the debut was very positive; hash tags pertaining to the block became trending topics on Twitter and the Nielsen Ratings for TeenNick on the debut night increased to between eight and 60 times the ratings TeenNick received in previous weeks, beating numerous higher-profile basic cable programs in the same time slot. The '90s Are All That was originally two hours in length, with most of that time airing from midnight to 2 a.m. Eastern Time. Beginning October 5, 2015, the block expanded to eight hours encompassing the full overnight block (10 p.m. to 6 a.m.), began airing a broader variety of series and rebranded as The Splat.
NickSplat was launched in 2011 as The 90's Are All That, and was re-branded as The Splat on October 5, 2015. As of May 2017 The Splat was rebranded as NickSplat. Rugrats has been airing on the block ever since its debut. All Grown Up! began airing on October 18, 2015 with only the episode Curse of Reptar on the last night of the Reptar Takeover week that ran between the week of October 12-18, 2015.
Rugrats airs twice a night on the Splat one appears at 11:15 while the second appears at 4:05. The episodes are different in each showing unlike the old schedule when the encore occurred and the same episode would show. As of 2017 the Rugrats continues to air at least two times a night and have occasionaly had marathons
- Eastern - 10 p.m. - 6 a.m
- Central - 9 p.m. - 5 a.m
- Pacific - 7 p.m - 3 a.m