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TeenNick (styled as Teennick) is an American digital cable and satellite television channel that is owned by Viacom Kids & Family Group, a unit of the Viacom Media Networks division of Viacom. The channel features a mix of original programming, Nickelodeon-produced series, and acquired programs geared towards pre-teens and teenagers.

The channel was originally known as The N from April 1, 2002 (when it originally launched as a program block on Noggin) to September 28, 2009. TeenNick's name was taken from the former "TEENick" program block, which aired on parent channel Nickelodeon from 2001 to 2009.

History

As The N (2002–2009)

TeenNick originally debuted on April 1, 2002 as a nighttime programming block on Noggin called The N. Similarly to the shared-time format of Nickelodeon (which had shared channel space with other cable channels since the channel's inception in 1979, including The Movie Channel, BET, the Alpha Repertory Television Service, and its successor A&E) and Nick at Nite, Noggin and The N aired their respective programming over the same channel space and in a block format: The N ran from 6:00 p.m. to 6:00 a.m. ET, while Noggin ran from 6:00 a.m to 6:00 p.m. ET seven nights a week. This was acknowledged in The N's daily sign-off message, which explained that The N would resume its programming at 6:00 p.m. ET later that day.

MTV Networks started developing the concept of The N in 2002. From its launch, The N targeted an older audience than Noggin (aiming at teenagers, compared to the channel's original pre-teen target audience and its later shift with the launch of The N to a preschooler audience) and was more entertainment-based in nature compared to Noggin's educational format.

In October 2006, Viacom bought the quiz website Quizilla, and later integrated it with The N's internet properties.

Split

On August 13, 2007, MTV Networks announced that it would shut down sister channel Nickelodeon Games and Sports, which had by then discontinued its original programming and become an automated loop of select lower-profile, archive game shows from Nickelodeon. MTV Networks decided to retain the satellite transponder slot and split Noggin and The N into two separate full-time channels on December 31, 2007, with The N taking over Nickelodeon GAS's channel space. The last program to air on the timeshare version of The N was the Degrassi episode "Don't You Want Me?, Part 2"; this was followed by the last music video to air on the timeshared version of the channel, "Love Song" by Sara Bareilles.

The split officially occurred at 6:00 a.m. Eastern Time on December 31, 2007; Noggin became a 24-hour channel (for the first time since April 1, 2002) on that date with an episode of 64 Zoo Lane, while The N replaced Nick GAS at the same time, with an airing of the pilot episode of Instant Star.

DirecTV had problems with switching to The N till 7:35am when problems were fixed and then switched to The N. Meanwhile, Dish Network kept automated loops of Nick GAS and the timesharing for 16 months due to unknown bandwidth problems. At 3:30 AM on April 23, 2009, Dish Network ended Nick GAS with the Pacific Time Zone feed of Cartoon Network, and on May 6 the cable split Noggin and The N into separate channels.

Relaunch as TeenNick (2009–present)

On February 24, 2009, Nickelodeon announced that The N was to be rebranded as TeenNick to bring the channel in line with the Nickelodeon brand identity. On June 18, 2009, Nickelodeon unveiled the new standardized logo for the channel, that would also be extended to the other Nickelodeon channels, intending to create a unified look that could better be conveyed across the services.

The channel relaunched as TeenNick on September 28, 2009 at 6 a.m. ET, accompanied by the debut of the new logo (which was designed by New York City-based creative director/designer Eric Zim); former parent network Noggin was relaunched as Nick Jr. on that same date. Nick Cannon, who previously starred in the Nickelodeon series All That and The Nick Cannon Show (and was declared in publicity materials as the "Chairman of TeenNick"), had a presence on the channel, appearing in network promotions. Nearly all of The N's existing program inventory was carried over to the relaunched channel. However, most of the channel's original series (with the exception of The Best Years, Degrassi: The Next Generation, and The Assistants) were not carried over to TeenNick.

On February 1, 2010, TeenNick began incorporating music videos into its morning and afternoon schedule on a regular basis, airing between certain programs – and effectively reducing commercial breaks within programs where a music video is to be aired afterward – from 6 a.m. to 3 p.m. ET (this had been done periodically for some time prior to that date, usually airing between 6 to 8 a.m. ET, although not every day).

Despite the rebranding, some electronic program guide (EPG) providers identify TeenNick as The N and display its 2007–2009 logo as that of TeenNick's current logo (Nick Jr. has a similar issue, as the former Noggin logo and name is still used by some EPG providers to identify that channel). In July 2011, TeenNick began carrying programs originally filmed for high definition broadcast in a letterboxed format, due to the absence of an HD simulcast feed of the channel. After Nicktoons and Nick Jr. launched HD services in 2013, TeenNick is the only Nickelodeon-branded network without an HD simulcast network.

Programming blocks

On July 25, 2011, TeenNick began airing The '90s Are All That, a two-hour programming block featuring reruns of Nickelodeon's most popular programs from the 1990s, which is aimed primarily at adults that were within the network's target age demographic (pre-teens and teenagers) during that era. Originally airing on weeknights only until October 8, 2011, the block aired nightly from Midnight to 2AM ET, with an encore from 2-4AM ET. The block also featured holiday themed programming during holiday periods such as The '90s Are All That Holidaze during the holiday season in 2014 (including Christmas episodes of Rocko's Modern Life, CatDog, Doug, Hey Arnold!, Rugrats, The Wild Thornberrys, All That and many more).

Since October 5, 2015, The '90s Are All That was rebranded as The Splat, and currently airs from 10 p.m to 2 a.m. with an encore from 2 a.m. to 6 a.m. In addition, The Splat also features themed weeks, live stunts, retro recreations, and its own dedicated website.

External links

http://www.teennick.com/

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