July 25, 2011 (As The 90's Are All That) October 5, 2015 (As The Splat)
Viacom International, Incorporated
Nightly 10 pm–6 am ET
(October 5, 2015 – present)
The Splat (originally known as The 90's Are All That) is a programming block that airs nightly on TeenNick. The block shows reruns of classic late 1980s, 1990s and early 2000s children's programming, mostly shows that aired on Nickelodeon during their original runs. The block airs eight hours, running every night from 10 p.m. to 6 a.m. Its name and logo comes from Nickelodeon's historic logo, a white brush-printed wordmark on an amorphous orange background (often manifested as a "splat" shape, but which was frequently rendered in many others), which the network used from 1984 to 2009. The block was preceded in the format by The '90s Are All That, which debuted the night of July 25, 2011 (early July 26) and was inspired by a large amount of interest in classic Nickelodeon series from the 1990s by users of social media outlets such as Facebook. From October 7, 2011 through October 23, 2011, the block aired in an earlier time slot, from 10 p.m. to midnight. Response to the debut was very positive; hash tags pertaining to the block became trending topics on Twitter and the Nielsen Ratings for TeenNick on the debut night increased to between eight and 60 times the ratings TeenNick received in previous weeks, beating numerous higher-profile basic cable programs in the same time slot. The '90s Are All That was originally two hours in length, with most of that time airing from midnight to 2 a.m. Eastern Time. Beginning October 5, 2015, the block expanded to eight hours encompassing the full overnight block (10 p.m. to 6 a.m.), began airing a broader variety of series and rebranded as The Splat.
The Splat was launched in 2011 as The 90's Are All That, and was re-branded as The Splat on October 5, 2015. Rugrats has been airing on the block ever since its debut. All Grown Up! began airing on October 18, 2015 with only the episode Curse of Reptar on the last night of the Reptar Takeover week that ran between the week of October 12-18, 2015.
Rugrats airs twice a night on the Splat one appears at 11:15 while the second appears at 4:05. The episodes are different in each showing unlike the old schedule when the encore occurred and the same episode would show.